The Elusive Fish -- creative services

Consultation & Training

The Elusive Fish provides consultation and training on matters of marketing, communications and social media. We can work along side you on a project by project basis, or give you and your staff the training and coaching they require to becom experts in their own right. Leverage our knowledge and expertise for your success.



Recent Articles & Discussions

Following are the most recent items posted to Articles & Discussions.
  • Newtonian Physics Trump Online Campaigns
    Hyperlinks may subvert hierarchies, information may flow freely and the tyranny of geography may be toppled by the Internet, but despite the marvels and wonders this communications tool affords us, it’s important to remember simple Newtonian physics are at play. Newton’s First Law.An object at rest tends to stay at rest. This is doubly so when that [...]
  • RSS The Duct Tape of Web 2.0
    On October 23rd, I was part of a panel discussion on "Blogs, RSS, Wikis, Social Bookmarking and Podcasts". This is my presentation on RSS.
  • Onslaught
    For the sake of a few bucks in toiletries sold, companies and ad agencies are willing to hurl bricks at a little girl's self esteem. Dove's new ad, Onslaught, challenges this ... but is this naught but hypocrisy and manipulative brand positioning from a company that makes good use of these techniques on a regular basis?
Be sure to read some of our best posts from the archives and share in some of the lessons learned over the years.