Website Redesign - my field

So one of the goals is to establish myself as expert in my field, Which begs the question, what's my field?

From a business perspective, what I should do is apply a laser-like focus. Pick a service. Pick a specific industry where that service can be put to use. Become the leader in that niche.

It's the most effective way to establish your business, and would likely be what I'd advise others to do. Business-wise, it's the right way to go.

Professionally, however, I find that the variety of disciplines add to one another. My skills in any one area are improved from what I've learned from an entirely different discipline. My web work is better informed from my grounding in print and marketing. My communications skills are better informed by knowing what is possible and how the technology can be utilized.

I think my clients benefit as well, as not focusing gives me a fresh view of their specific problems. I'm able to come in looking at the forest rather than the individual trees.

But on a Personal level, I love the variety. One of the joys of this job is being able to skip between doing a spot illustration to drafting some copy to building code. The job is always a challenge and never routine because you never know where the next project will bring you.

The challenge with the website redesign is to clearly communicate what I have to offer a client without my multiple offerings diluting one another.