Website Redesign - Setting Goals

The first thing I need to do is clearly identify what I want to accomplish with my website. What are my goals? What do I want my website to accomplish for me? A website built without an objective will deliver exactly one thing: a website.

Put another way - if you don't pick a direction, you're not going to go anywhere, and you simply can't go left and right at the same time.

So I need to pick an objective for my site to achieve and then build to that objective.

For my site, the objective is both to attract new clients and to establish myself as a credible and reliable source of information in my fields.

The secondary goal is to generate revenue through advertising or the sale of my works.

So from this point forth - for every page on my site, for every word writ and image displayed - the question must be asked: does this attract new clients? Does this help to establish myself as an expert in my fields?