It's all in how you tell it...

Every now and then, I like to go digging through the shelves of the video store to see if there's some gem I've missed. This weekend I came across a delightful feel-good comedy about a writer and a little boy. Watch the trailer and tell me this doesn't look like a lovely Nora Ephron style flick.

But for the wee hours of the morning - I like a good scare. So I also grabbed a copy of this frightful romp. Check out the trailer here. Now that's frightening.

Okay - so if you've actually clicked on the links you'll get that the touching comedy is actually the Kubric adaptation of Stephen King's 'The Shining', and what seems to be an all-out creepy zombie flick is actually the musical West Side Story. Both mock trailers were entries in a competition held by the Association of Independent Crative Editors.

How you tell a story can be as important as the story itself. A little light-hearted music and the right cuts can make the Shining a comedy. Fast cuts, some leading text and a little overexposure can turn West Side Story into a worthy successor of Romero or Raimi.