Marketing

Marketing isn't just something you do as an afterthought. Marketing isn't just a spot on tv or an ad in the newspaper. Marketing isn't a byproduct. From the choice of location, to the colour of your walls, to the firmness of your handshake when you greet a clinet; every form of interaction your business has with a customer, potential customer, or even disinterested bystander, is all marketing.

It's when the product is still on the drafting board - when the service is just some discussion you and a partner are having over lunch - when you're at the beginning of the business - that's when marketing should be given full attention and thought.