Thou shalt not...

I don't know if these things come in a pair of stone tablets in addition to an RSS feed, but Steve Rubel has posted his 10 Commandments for the Era of Participatory Public Relations.

Listen actively to what your publics have to say. Tell the truth. Honor and treat your customers right.

Maybe I've just always been ahead of my time, but don't these seem like good ways to run your business no matter what the era?