A book's cover...

My copy of Seth Godin's latest book, All Marketers are Liars, arrived courtesy of BzzAgent.

Kudos to Seth on yet another great packaging of a book. Limited amounts of Seth's book Purple Cow were packaged in a milk carton, and the cereal box in the business books section contained his book Free Prize Inside. Now, with All Marketers are Liars, we have a stark red cover with solid white lettering. It's the type of cover that leaps out at you from a mile away and beckons for you to pick it up.

Those of you who do pick it up and flip to the back are then met with the caveat, Marketers Aren't Really Liars, and an explanation from Seth that he was lying when he named the book. At first it gives you a chuckle - then suddenly it hits you that the marketing guru just lied to you in order to get you to pick up the book.

I'll have more to say about the book after I've had a chance to read it cover to cover and digest what's inside, but that cover alone contains lessons that anyone in communications should pay attention to.