Get Perpendicular

Hitachi gets it.

They not only have an innovation that's worth talking about - they're talking about it in a way that's remarkable in and of itself.

Hitachi has engineered a means of increasing hard drive space ten fold. In March 2005, they demonstrated how a 3.5 inch hard drive could hold a terrabyte of data. As a point of reference, a terrabyte is the equivilent the text from six million books, or 250,000 songs, or over 500 movies. That is a huge amount of storage in a space that can fit in the palm of your hand. A remarkable achievement, but one you've likely not heard unless you follow tech news.

But dollars to donuts, their little 'school house rock' style animation will reach far beyond the general tech consumer, educating on the value of this innovation, instilling brand awareness, and creating general buzz.

Go watch 'Get Perpendicular'