Blockbuster Adopts Try and Buy Policy

Well it would appear someone was listening.

Back in September, I'd offered three suggestions to Blockbuster on how they can compete with companies such as Netflix under their current bricks & mortar model.

It would appear that my third recommendation - roll the cost of the rental into the cost of purchasing - has been adopted and is to be implemented in all Blockbuster stores across America as of the first of January.

This is part and parcel of their new 'No Late Fees' policy. Also an excellent strategic move on Blockbuster's part as it slams a mighty blow to the pillar of Netflix and kin's marketing thrust.

From the press release (emphasis mine):

Under the "no late fees" program, Blockbuster still has due dates -- one week for games and two days or one week for movies. However, if customers need to keep the product an extra day or two, they can, stress-free. Blockbuster now gives customers a one-week grace period at no additional charge. At that point, if customers want to keep the movie or game longer, they can. Blockbuster will automatically sell them the product, less the rental fee. If customers decide they don't want to own the movie or game, they simply return the product within 30 days for a full credit to their account, less a minimal restocking fee.