Social Activism or
If the shoe fits...

Interesting article in the Globe & Mail today about AdBusters, a social activist group based out of Vancouver. The group is going into the shoe manufacturing business in an effort to go toe to toe (pardon the pun) with Nike.

Kalle Lasn, founder of Adbusters says, "I see this as a sort of step up in activism, where instead of just sniping at the heels of these large companies that are not quite living up to civil society's standards, that we are actually competing with them. It could be a major new step with how activists deal these rogue companies, as I call them."

imho - this is one of the most creative approaches yet. Give us an alternative. Give us a solution. Bravo to them. The only thing left to see is whether the shoe is comfortable or not.