The Elusive Fish -- Creative Services

Twitter Updates for 2010-11-13

Sun, 14 Nov 2010 04:59:59 +0000

@criseyde It’s the perfect night to plop ‘The Mist’ into the DVD player…er maybe not.That movie was rather depressing. ‘The Fog’ perhaps? #

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Twitter Updates for 2010-11-12

Sat, 13 Nov 2010 04:59:59 +0000

well … http://www.effoff.com was NOT the website I thought it would be. 20 unfortunate urls http://j.mp/aYSZsY tip o’ hat to @boagworld #
Never understood TV channels running ads in other media. If your *real* product is a venue for serving ads, what are you saying with that? #

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Twitter Updates for 2010-11-11

Fri, 12 Nov 2010 04:59:59 +0000

@kevinsroe heck I’m sold. Potato chips - now with 10% less scurvy. #

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Twitter Updates for 2010-11-10

Thu, 11 Nov 2010 04:59:59 +0000

Getting tired of running the newsy gauntlet each day, with the foisting of free dailies into my face at every subway entrance and exit. #
Would be nice to have a plain ‘ol Gauntlet for a change… “Warrior needs food - badly” #

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Twitter Updates for 2010-11-09

Wed, 10 Nov 2010 04:59:59 +0000

Not all PR outcomes have a direct sales result.Many are foundation building that provide enviro that allow sales.ROI poor #measurePR there. #
Treat communications for what it is - a cost center - and focus on whether you are delivering the outcome for reasonable $’s. #measurePR #
.@shonali A3: that’s an easy one. Start with the goals. Start with the objectives. Vague goals = unmeasurable program #measurePR #
A3: other thing to consider for measurement program, ask your client “What decision will this impact?” none? then why #measurePR #
@thebrandbuilder @shonali But dig deep. Ask why? Why more reach? Why more impressions? To what end? Get to real goals. #measurePR #
yes - benchmark and baseline. You need to know where you are to know where you want to go. #measurePR #
A to Q ‘can this be measured?’… if something changes, then yes, it can be measured. If nothing chgs, then what are you doing?! #measurePR #
@Lauren_Horn if there is no change to observe, then there’s no objective means of determining your outcome. No need for you to do anything. #
A4: Soc Med is about relationship building.Relationships+trust are not built in a day,just like your brand was not built in a day #measurePR #
@shonali @thebrandbuilder very true - attention can be bought, but ask the client if attention was really the goal? #measurePR #
yes thx @shonali @thebrandbuilder and all who made this a thought provoking/engaging #measurePR #

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Twitter Updates for 2010-11-06

Sun, 07 Nov 2010 04:59:59 +0000

I just unlocked the “Crunked” badge on @foursquare! http://4sq.com/962L9s #
I just unlocked the “Crunked” badge on @foursquare! http://4sq.com/962L9s #
I just unlocked the “Crunked” badge on @foursquare! http://4sq.com/962L9s #
@Stephen_GM lol … No, I guess it doesn’t. Tho multi stops via public transit is kinda crunked #
@Stephen_GM lol … No, I guess it doesn’t. Tho multi stops via public transit is kinda crunked #

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Twitter Updates for 2010-11-04

Fri, 05 Nov 2010 04:59:59 +0000

@inspiredtrain but are you looking to sell them something…? If so, won’t that come out? Does that not impact your authenticity? #
#smmeasure Relationship does not always = warm fuzzy hugs. It is alright to have a relationship based on that of vendor and purchaser. #
#smmeasure A3) specific results is always best. If influencer says Brand X rocks, and avg joe says ‘wow thx influencer, I’ll get X’ then +1. #
curious as to what everyone in #smmeasure thinks …if awareness is the one and only goal, do you need an influencer? #
#smmeasure for that matter, is SM your best venue for straight awareness? Lot of time/investment building relationships for ‘eat at joes’. #
#smmeasure I’m just randomly opining that we need to be sure we can show that the bang for the buck on an influencer outreach >= banner ad #
#smmeasure time = money and a relationship takes a lot of $s to maintain in biz. As measure folk we need to show those $s are worth it. #
#smmeasure (for record tho - I think relationships do provide a return for biz that depends on maximizing lifetime value of cust.) #
@addy_dren Holistically. Influencer outreach is but one tool in the box. Use right tool for right job. #smmeasure #
#smmeasure would point out that compensated influencers ought to disclose. (gratuitous plug for my biz -> http://disclz.me ) #
@ana_adi Whomever paid should understood they were paying for her public opinion and they pay att. to critiques #smmeasure #
We’re moving into interesting times where our focus groups and market research and consultations are happening in public #smmeasure #
thanks all for the quality #smmeasure. Back to making a return on my employer’s investment ;P #

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Twitter Updates for 2010-11-02

Wed, 03 Nov 2010 04:59:59 +0000

If consumers don’t use these tools responsibly they will start to lose their impact and power and will not be there when we do need them. #
@davidakermanis >plonk< is the sound of unsubscribing from a feed. >ka-block< is the sound of blocking on Twitter. >kablam< is likely L4D2 #
(I’d explain that >plonk< is actually a holdover from usenet killfiles but…there’s not enough characters to explain usenet to the kids) #
@dbarefoot is this whom you’re looking for http://www.blogger.com/profile/11671744267656889999 ? #

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Twitter Updates for 2010-10-19

Wed, 20 Oct 2010 04:59:59 +0000

@dannyfsantos t’was great seeing you again. Always happy to wax eloquent about social media over a cuppa joe. #

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Twitter Updates for 2010-10-18

Tue, 19 Oct 2010 04:59:59 +0000

Been reading my son ‘The Princess Bride’. Have discovered that my version of Miracle Max sounds more like Fake Stan Lee than Billy Crystal #

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