Archive for the 'Strategy' Category

Newtonian Physics Trump Online Campaigns

Saturday, April 5th, 2008

Hyperlinks may subvert hierarchies, information may flow freely and the tyranny of geography may be toppled by the Internet, but despite the marvels and wonders this communications tool affords us, it’s important to remember simple Newtonian physics are at play.
Newton’s First Law.An object at rest tends to stay at rest.
This is doubly so when that […]

RSS The Duct Tape of Web 2.0

Friday, October 26th, 2007

On October 23rd, I was part of a panel discussion on “Blogs, RSS, Wikis, Social Bookmarking and Podcasts”. This is my presentation on RSS.

Blogs, RSS, wikis, podcasts and social tagging: What’s a communicator to do?

Monday, October 22nd, 2007

Blogs, RSS, wikis, podcasts and social tagging: What’s a communicator to do?
Begins: Tue, 23 Oct 2007 at 6:30 PM
Ends: Tue, 23 Oct 2007 at 9:00 PM
Entry fee: $20 for non-members and guests
Location:
Oakville Public Library (2nd floor)
120 Navy Street
Oakville, ON L6J 2Z4
Canada

Link: Halton Peel Communications Association

Do you know how to make the most of social […]

Social Media and Communities: how not to approach it

Saturday, June 16th, 2007

How many different ways can a social media endeavour go wrong? FanLib counts the way.
FanLib is a social network site that aims to create a ‘MySpace’ for authors of fanfiction. Their heavy handed, often misguided and just plain clumsy efforts to monetize a community give the rest of us valuable lessons to take […]

Ghostblogging

Saturday, March 10th, 2007

Maggie Fox writes that ghostwriting a blog is just a bad idea. But is it?
Flogs and astroturfing are definitely wrong, and should be viewed upon with full disdain. Flogs, for the uninitiated, is a fake blog. Often these take the form of a ‘independent third party’ who writes at great length why […]

Three-Dimensions limits Second Life as a social media tool

Monday, March 5th, 2007

Lots are taking the plunge into the virtual world of communities, Second Life. But the very three-dimensional, real-time interface that makes it so compelling is at the same time a limitation in the messages delivered through this medium.

The First Mover Advantage

Monday, February 5th, 2007

How important is it to be first?

Not trusting your employees leads to fumbles and stumbles

Monday, January 29th, 2007

A common corporate practice is to block employee’s access to social media. But is the minute productivity savings worth sending the underlying message, “we don’t trust our employees”?

Lessons From a Missed Bus

Saturday, January 20th, 2007

playing catch-up can leave you constantly running and never ahead of the game.

Interruptions in Service

Tuesday, April 25th, 2006

Have you thought about what you will do if your website goes down?



Close
E-mail It