Archive for the 'Social Media' Category

Newtonian Physics Trump Online Campaigns

Saturday, April 5th, 2008

Hyperlinks may subvert hierarchies, information may flow freely and the tyranny of geography may be toppled by the Internet, but despite the marvels and wonders this communications tool affords us, it’s important to remember simple Newtonian physics are at play.
Newton’s First Law.An object at rest tends to stay at rest.
This is doubly so when that […]

RSS The Duct Tape of Web 2.0

Friday, October 26th, 2007

On October 23rd, I was part of a panel discussion on “Blogs, RSS, Wikis, Social Bookmarking and Podcasts”. This is my presentation on RSS.

Blogs, RSS, wikis, podcasts and social tagging: What’s a communicator to do?

Monday, October 22nd, 2007

Blogs, RSS, wikis, podcasts and social tagging: What’s a communicator to do?
Begins: Tue, 23 Oct 2007 at 6:30 PM
Ends: Tue, 23 Oct 2007 at 9:00 PM
Entry fee: $20 for non-members and guests
Location:
Oakville Public Library (2nd floor)
120 Navy Street
Oakville, ON L6J 2Z4
Canada

Link: Halton Peel Communications Association

Do you know how to make the most of social […]

Onslaught

Friday, October 5th, 2007

For the sake of a few bucks in toiletries sold, companies and ad agencies are willing to hurl bricks at a little girl’s self esteem. Dove’s new ad, Onslaught, challenges this … but is this naught but hypocrisy and manipulative brand positioning from a company that makes good use of these techniques on a regular basis?

What to do after you’ve displayed your ignorance to the blogosphere?

Thursday, September 13th, 2007

The other day, I was asked, “when was the last time you posted an article to your blog?” I was embarrassed to answer ‘not since May.’ Actually, the last post was mid-June, but still far too long to be riding on tweets from Twitter alone.
So let’s have at it, and leap right into […]

Social Media and Communities: how not to approach it

Saturday, June 16th, 2007

How many different ways can a social media endeavour go wrong? FanLib counts the way.
FanLib is a social network site that aims to create a ‘MySpace’ for authors of fanfiction. Their heavy handed, often misguided and just plain clumsy efforts to monetize a community give the rest of us valuable lessons to take […]

Check intentions before criticizing | Wrike.com is an interesting tool for collaboration

Saturday, April 28th, 2007

Before rushing to critique, it never hurts to clarify what the other’s intentions were. Especially since the barriers to do so are practically non-existent.

Oh - you HAVE to blog about that

Saturday, March 24th, 2007

Third Tuesday Toronto was, as always a delight. I came toting a new anecdote that was dubbed by all who heard as ‘bloggable’.

It’s not the numbers that matter with social media

Friday, March 16th, 2007

It’s not the number of people your social media reaches… but rather who it reaches, and more importantly, how their life is changed as a result.

Ghostblogging

Saturday, March 10th, 2007

Maggie Fox writes that ghostwriting a blog is just a bad idea. But is it?
Flogs and astroturfing are definitely wrong, and should be viewed upon with full disdain. Flogs, for the uninitiated, is a fake blog. Often these take the form of a ‘independent third party’ who writes at great length why […]



Close
E-mail It