The Elusive Fish — Creative Services

Third Tuesday Toronto was, as always a delight. I came toting a new anecdote that was dubbed by all who heard as ‘bloggable’.

It’s not the number of people your social media reaches… but rather who it reaches, and more importantly, how their life is changed as a result.

So by now I’m assuming that the blogosphere is abuzz with the viral marketing aspects of Starbucks’ free cup of coffee. From what I gather, a two hour free coffee promotion was quietly posted to their website and advertised nowhere else. I ran across it first on lifehacker and within minutes had received […]

Maggie Fox writes that ghostwriting a blog is just a bad idea. But is it?
Flogs and astroturfing are definitely wrong, and should be viewed upon with full disdain. Flogs, for the uninitiated, is a fake blog. Often these take the form of a ‘independent third party’ who writes at great length why […]

Lots are taking the plunge into the virtual world of communities, Second Life. But the very three-dimensional, real-time interface that makes it so compelling is at the same time a limitation in the messages delivered through this medium.

The Office of the Chief Information and Privacy Officer for Ontario used Comics as Communication in a recent campaign to boost awareness of privacy issues.

How important is it to be first?

What if your computer died on you. Right now. I don’t mean blue screen of death or the swirlly beach ball of doom kind of death. I’m talking smoke and flames, dropped down the stairs, hit with a mallet or peanut butter sandwich shoved into the disk drive kind of death.
What would […]

The Global Geek Podcast presents one of the best behind the scenes view of how a podcast is produced.

A common corporate practice is to block employee’s access to social media. But is the minute productivity savings worth sending the underlying message, “we don’t trust our employees”?