Archive for the 'Communications and Marketing' Category

Dunkin’ Donuts: ReBranding Case Study in the Making

Wednesday, April 12th, 2006

Dunkin’ Donuts is undergoing a rebranding. Knowledgable kibitzing and an inside look at this process are to be found across the blogosphere.

Soylent Media - it’s full of people!

Friday, April 7th, 2006

Is ‘user generated content’ a phrase that we need to put a stop to? Are there decent alternatives, or should we even care?

Are you the one with a website?

Wednesday, April 5th, 2006

Two out of three businesses do not yet have a website. With seven out of ten people using the internet to find information on local business. Who are these businesses that can afford to miss out on that many customers?

Just one more thing…

Sunday, March 26th, 2006

Logitech on the YouTube
The video of bowiechick and her webcam that I linked to has now been viewed over 70,000 times.
While many of the comments surrounding this video were suggesting that Logitech ought to be cutting her a cheque, I’m wondering why they aren’t making an offer for the site itself. Or […]

Authenticity vs. Polish - Logitech on the YouTube

Friday, March 24th, 2006

Take a moment and visit the page for the Orbit web camera from Logitech, click on the link that reads ‘View Demo’ and watch the short Flash intro for the camera. When it’s done come back here. Don’t worry, I’ll wait. . . . . […]

Shell Oil flubs the facts in ‘Global Technical Career Campaign’

Tuesday, March 21st, 2006

By way of Skeptico, comes a story regarding Shell’s current ad campaign seeking talent for Global Technical Careers. The campaign, which is running in a number of business publications and is carried through on the corporate website, features the tagline “You use only 10% of your brain. Plenty of scope for exploration. […]

Phonecams and Unintended Consequences

Tuesday, March 21st, 2006

How do you use the camera integrated into your cell phone?
There were some great tips over on 43 Folders regarding how having a phonecam on-hand can save you time and free you from frustration. Need to remember where you parked? Snap a photo. Want to remember the name of that great wine […]



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