Archive for the 'Communications and Marketing' Category
Saturday, April 5th, 2008
Hyperlinks may subvert hierarchies, information may flow freely and the tyranny of geography may be toppled by the Internet, but despite the marvels and wonders this communications tool affords us, it’s important to remember simple Newtonian physics are at play.
Newton’s First Law.An object at rest tends to stay at rest.
This is doubly so when that […]
Posted in Audio, Video, Communications and Marketing, Social Media, Strategy, Text, Web Design and New Media | No Comments »
Friday, October 26th, 2007
On October 23rd, I was part of a panel discussion on “Blogs, RSS, Wikis, Social Bookmarking and Podcasts”. This is my presentation on RSS.
Posted in Social Media, Communications and Marketing, Text, Strategy, Presentation, Web Design and New Media, Creative Services | No Comments »
Friday, October 5th, 2007
For the sake of a few bucks in toiletries sold, companies and ad agencies are willing to hurl bricks at a little girl’s self esteem. Dove’s new ad, Onslaught, challenges this … but is this naught but hypocrisy and manipulative brand positioning from a company that makes good use of these techniques on a regular basis?
Posted in Video, Communications and Marketing, Social Media, Web Design and New Media | 2 Comments »
Thursday, September 13th, 2007
The other day, I was asked, “when was the last time you posted an article to your blog?” I was embarrassed to answer ‘not since May.’ Actually, the last post was mid-June, but still far too long to be riding on tweets from Twitter alone.
So let’s have at it, and leap right into […]
Posted in Communications and Marketing, Social Media, Text, Web Design and New Media | 2 Comments »
Saturday, June 16th, 2007
How many different ways can a social media endeavour go wrong? FanLib counts the way.
FanLib is a social network site that aims to create a ‘MySpace’ for authors of fanfiction. Their heavy handed, often misguided and just plain clumsy efforts to monetize a community give the rest of us valuable lessons to take […]
Posted in Social Media, Communications and Marketing, Text, Strategy, Web Design and New Media, News and Opinion | 2 Comments »
Saturday, April 28th, 2007
Before rushing to critique, it never hurts to clarify what the other’s intentions were. Especially since the barriers to do so are practically non-existent.
Posted in Communications and Marketing, Video, Social Media, Text, Web Design and New Media, News and Opinion | No Comments »
Sunday, March 25th, 2007
Another example of the work I did on the Stan Slade comic strips for the Chief Information and Privacy Officer.
Posted in Comics as Communication, Communications and Marketing, Creative Services, Clients, Portfolio, News and Opinion | No Comments »
Thursday, March 15th, 2007
So by now I’m assuming that the blogosphere is abuzz with the viral marketing aspects of Starbucks’ free cup of coffee. From what I gather, a two hour free coffee promotion was quietly posted to their website and advertised nowhere else. I ran across it first on lifehacker and within minutes had received […]
Posted in Communications and Marketing, News and Opinion | 3 Comments »
Saturday, March 10th, 2007
Maggie Fox writes that ghostwriting a blog is just a bad idea. But is it?
Flogs and astroturfing are definitely wrong, and should be viewed upon with full disdain. Flogs, for the uninitiated, is a fake blog. Often these take the form of a ‘independent third party’ who writes at great length why […]
Posted in Social Media, Communications and Marketing, Strategy, Web Design and New Media, Clients, News and Opinion | 4 Comments »
Wednesday, February 28th, 2007
The Office of the Chief Information and Privacy Officer for Ontario used Comics as Communication in a recent campaign to boost awareness of privacy issues.
Posted in Comics as Communication, Communications and Marketing, Creative Services, Clients, Portfolio, News and Opinion | 1 Comment »