The First Mover Advantage
First movers have the benefit of being pioneers. Of being the ones whose name is remembered and praised for the very fact that they were first. Doesn’t matter who comes second or third or fourth. Every man, woman and child can likely tell you that Neil Armstrong was the first man on the moon. Can you name the other 11 men to have walked up there? I know I can’t.
While the first mover advantage is considerable, it is not necessarily the end all and be all. A pioneer, however, is generally known as the fella with all the arrows in his back. There’s something to be said about coming in after the ground has been paved, and simply doing the job exemplary well.
It doesn’t always matter so much if you did it first, just so long as you do it best.
