http://www.theelusivefish.com/articles/2006/10/14/walking-the-tightrope/ Articles and Discussion Thu, 17 May 2012 22:44:54 +0000 http://wordpress.org/?v=2.2.1 http://www.theelusivefish.com/articles/2006/10/14/walking-the-tightrope/#comment-53608 ADAIDM Wed, 29 Apr 2009 20:11:10 +0000 http://www.theelusivefish.com/articles/2006/10/14/walking-the-tightrope/#comment-53608 You are right on - most products are all the same, it is how we market them that makes one sell better than the next. Someone like a dentist might want to advertise a dental patient reward like getting the girl with a bright white smile rather than focus on how what he does is the same as what every other dentist does. I've found this works really well. You are right on - most products are all the same, it is how we market them that makes one sell better than the next. Someone like a dentist might want to advertise a dental patient reward like getting the girl with a bright white smile rather than focus on how what he does is the same as what every other dentist does. I’ve found this works really well.

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