You have to feed the fire.
Take a lit match. Hold it up to the wind, or drop it to the concrete and it will extinguish. But if you carefully place it amongst kindling, tend to it and feed it, it can become a roaring fire. At a certain point you can sit back and enjoy the flames… but don’t rest on your laurels too long or you’ll have little left but some glowing embers and ash.
If you have a blog… then for heaven’s sake, blog. But don’t just limit yourself to your own blog. Explore the greater community and participate in the discussion. If you have a podcast, get yourself listed in all the directories you can. Supplement it with detailed shownotes and/or a blog. Listen and comment on others podcasting in your field. Participate in the discussion. If you have a wiki you have to add material to it and a forum needs you to post to it again and again. A website that just sits there is going to just sit there.
This is a dismaying notion to many who thought they were done with their website after cutting the cheque. They expected that you could simply build it and they will come. But the truth of it is you have to feed the fire.
