The Elusive Fish — Creative Services

I’m not a fan of interruptive marketing.

In a world of thousands of products vying for our attention, interruptive marketers must rely on being louder and more shocking than the competition in order to be noticed. As the competition matches the noise level and people begin to tune out, it becomes necessary to ramp up the noise and shock level to reach an audience. So we end up with ads on tv… and radio… and in movies… and the Internet and t-shirts… and on buses and in magazines and subways and race cars and blimps… pretty much everywhere but our dreams. You can bet they’re working on that.

As I say, I’m not a fan of the interruptive marketing model. But every now and then an ad comes along that uses pure creativity to gain notice.

Kudos to Saatchi and Saatchi for turning an otherwise ugly space into something creative. I know if I passed by this on my way to work, it would garner a smile and would likely be something I’d talk to the others in the office about. A great tagline, as well.

Downside to the ad - those fumes are going to be anything other than the sweet aroma of a fresh cup o’ joe.

tip of the hat to coloribus.

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This entry was posted on Tuesday, April 25th, 2006 at 10:56 pm and is filed under Communications and Marketing, News and Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.