Archive for April, 2006

Newspaper Marketing Association Concludes: Newspaper Ads are a Good Thing

Friday, April 28th, 2006

Was a $24 million dollar study really necessary to find that newspaper advertising should ‘use a thought provoking headline or visual’?

Saatchi and Saatchi’s Creative Folgers Ad

Tuesday, April 25th, 2006

Hey, City That Never Sleeps. Wake up. A creative choice for advertising coffee.

Interruptions in Service

Tuesday, April 25th, 2006

Have you thought about what you will do if your website goes down?

The No Picture Policy and Customer Service

Monday, April 24th, 2006

Seth Godin was fingered for taking a photo in a store without the permission of corporate HQ. Same thing happened to me a few years back…

Introduction to blogging for the small business - free ebook

Thursday, April 20th, 2006

A free ebook that briefly outlines the whats and whys of blogging for the small business.

Blogging Panel Discussion - followup

Wednesday, April 19th, 2006

This evening I sat on a panel discussion regarding blogging, held by the Halton Peel Communications Association. I’ve given talks before, but this was my first time on a panel. A lot of great discussion and some excellent questions from the audience. As a panelist newbie, I made the silly mistake of […]

Panel Discussion on Blogging

Sunday, April 16th, 2006

Blogging - What’s it all about?
Begins: Wed, 19 Apr 2006 at 6:30 PM
Ends: Wed, 19 Apr 2006 at 8:00 PM
Location:
Oakville Public Library
Lakeshore Rd. and Navy St.
Oakville, ON
Canada

Blogging members of the Halton Peel Communications Association will share their knowledge and experience on the do’s and don’ts of blogging. What’s blogging all about? […]

The switch in plain sight.

Friday, April 14th, 2006

For years I walked past the switch. I’d always assumed it did nothing. But if you don’t throw the switches you encounter in life, how can you say with any certainty that they couldn’t shed a little light on things?

Dunkin’ Donuts: ReBranding Case Study in the Making

Wednesday, April 12th, 2006

Dunkin’ Donuts is undergoing a rebranding. Knowledgable kibitzing and an inside look at this process are to be found across the blogosphere.

Structured Blogging

Monday, April 10th, 2006

Getting the millions of bloggers to write about similar topics in a structured format; that would be about as difficult as herding cats - right?



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